Sales and Attribution
Visualize your Google Ads campaign performance and analyze the source of every sale
Introduction
The sales dashboard allows you to analyze the actual performance of your Google Ads campaigns with Flokee and understand the source of each conversion. This information is essential for evaluating your advertising return on investment.
The main dashboard displays key metrics such as total sales, generated revenue, and a visual summary of your performance.
Analysis Filters
Attribution Source Filter
Flokee lets you identify exactly where your sales come from:
Filter options include:
All sources
Flokee
Organic / Unassigned
Other campaigns
Time Period Filter
Analyze your sales across different time ranges to identify trends:
Available periods include:
- Last 5 days: For immediate performance analysis
- Last 15 days: To evaluate recent trends
- Last month: For complete monthly analysis
- Last 3 months: To identify seasonal patterns
- Last year: For annual performance analysis
Recommendation: For new campaigns, use shorter periods (5-15 days). For trend analysis, use longer periods (3 months or more).
Detailed Sales List
Each sale appears with complete information for your analysis:
Order Information
The table includes:
- Order #: Unique order number for tracking
- Items: Total quantity of products
- Date: Exact conversion moment
- Total: Monetary value of the order
- Status: Current order status (Pending, Completed, etc.)
- Source: Identified attribution channel
Expanded Order View
When expanding each sale you can see:
- Specific products: With image, name, and code
- Unit prices: For margin analysis
- Direct links: To the product page in your store
- Quantities: Exact detail of each product sold
Data Synchronization
Automatic Update
- Data synchronizes automatically every 2 hours
- Last synchronization is clearly displayed
- You can force a manual update when you need more recent data
Important: Manual synchronization should be used sparingly to avoid system overload.
Attribution Model
Last-Click Attribution
Flokee uses the last-click attribution model, which is the Google Ads standard:
Sale Attributed to Flokee
Organic Sale
Other Sources
Attribution Window
Attribution window: Flokee tracks conversions up to 30 days after clicking an ad, following Google Ads best practices.
Results Timeline
First Sales
When to see first sales?
Sales can start appearing within up to 25 days after activating your campaign, depending on your industry and competition.
Stable Results
When to see consistent results?
Stable results appear between 4 and 6 weeks due to Google Ads learning period. It's recommended to keep the campaign active for minimum 2 months for complete optimization.
Automatic Reports
Weekly and Monthly Reports
Flokee generates automatic reports with:
- Sales summary by channel
- Performance analysis
- Optimization recommendations
- Comparisons with previous periods